Big brands pave the way for SME disruptors looking to be a force for good.Written by Kaia Vincent
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Over the last five years, there has been a growing movement of companies that are focused on developing products and services that are not only good for business, but also good for people and the planet. These companies, often referred to as “disruptors,” are challenging traditional business models and driving innovation in a variety of industries.

One of the most notable examples of a disruptor in the tech industry is Tesla. The company, founded by Elon Musk, is revolutionising the automotive industry by developing electric vehicles that claim to be better for the environment, whilst offering superior performance and design. Tesla’s success has prompted traditional automakers to invest more heavily in electric and hybrid vehicles, and has helped to accelerate the transition to a cleaner transportation system.

Another example of a disruptor in the sustainability space is Patagonia, a company that specialises in outdoor apparel and gear. Patagonia has a strong commitment to environmental and social responsibility, and has developed a range of products that are made with sustainable materials and production methods. The company also actively engages in environmental activism, and has been a vocal advocate for environmental causes.

In the food industry, companies like Beyond Meat are disrupting the traditional meat industry by developing plant-based alternatives that are not only healthier for consumers, but also better for the environment. These companies are helping to reduce the environmental impact of meat production, which is one of the largest contributors to greenhouse gas emissions and deforestation.

Move to the fashion industry, and brands such as Allbirds and FatFace are disrupting the traditional fashion industry by developing products that are made with sustainable materials and production methods. These companies are helping to reduce the environmental impact of fashion production, which is one of the largest contributors to pollution and waste.

It’s clear that these disruptors are not only changing the way we think about products and services, but also changing the way we think about business. They are demonstrating that it is possible to create products and services that are good for people and the planet, while also being profitable. They are also proving that consumers are willing to pay a premium for products and services that align with their values.

In conclusion, there is a growing movement of ‘disruptors’ that are focused on developing products and services that are not only good for business, but also good for people and the planet. These companies are challenging traditional business models and driving innovation in a variety of industries, from tech, fashion, food and energy sectors. They are also demonstrating that it is possible to create products and services that are good for people and the planet, while also being profitable. Consumers are also showing that they are willing to pay a premium for products and services that align with their values.