Opportunity knocks and knocks
Consumer retail has been going through a virtual evolution for a while. New online shopping technology is emerging all the time and the power of social media has allowed ecommerce entrepreneurs to join high street names in the fast lane to retail success.
When the global COVID-19 pandemic closed physical shop doors, this momentum went into overdrive. Brands from every industry rushed to attract a captive audience of online shoppers and meet growing ecommerce demand.
Customer expectation for fast delivery, real-time order updates, and on-brand personalised packaging led savvy ecommerce businesses to seek slicker, outsourced fulfilment solutions.
Lockdown wasn’t the only factor fuelling demand for fulfilment in the UK. The popularity of subscription boxes, an appetite for unusual craft beverages and artisan foods, thriving wellness trends, rising numbers of pet care consumers, and desire for sustainable products saw many ecommerce businesses requiring faster, better and stronger fulfilment solutions.
Post-Brexit, some European retailers sought a UK fulfilment house to avoid customs duties and paperwork, too.
Half a century in the fulfilment business combined with investment in the latest technology made Fullers Fulfilment the perfect partner for companies like these – but they would need an intelligent content strategy in order to get noticed by this abundance of potential clients…